Archive for January, 2010

Free Cadillac Giordana cycling jersey

Last summer Cadillac had a cool promotion to get a free Giordana cycling jersey after test driving a new CTX. I of course jump at the opportunity to get anything of real value for free. The postcard I mailed in told me that it could take up to 6 weeks to get the [...]

How to picking the right aerobars

Aerobars have been popular since the late 1980s. There are many different styles of clip on aerobars and picking the right set can be a bit confusing. The most traditional type is the “S Bend”. (Seen in the bottom of the photo below.)
S-Bend Aerobars are more typically used by time trialists than long [...]

Improve Your Cycling Climbing Technique

I really thought this was a good video on climbing technique.  It really made me think about how I climb and how I can save energy.

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Twitter PR Brings Together 5000 Cyclist

There is no doubt that information travels faster these days than it ever has and this is a perfect example of Twitter supercharging communication.  It was only this last Saturday that Lance Armstrong organized a casual ride with about 5000 riders with nothing more the Twitter.   It is really hard to believe that a 19mile long riding event was [...]

Michelob Ultra Commercial with Lance Armstrong

Looks like Lance is doing Michelob Ultra commercials now.  I knew I liked this beer for a reason! Its also nice to see them use Blur’s  ”Song 2″ in the commercial.  Thats going to be a classic. 

Michelob Ultra Commercial Super Bowl Version
UPDATE: After I saw this video Michelob Ultra made a new super-bowl ad with Lance [...]