Trek has done the Project One program for a number of years now, but I really don’t think people understand the true value of this program. Most people think that Trek’s Project One program is just a way of making a color coordinated bike. While you can pick out every color of almost every part, the real benefit is the bike fitting and getting the correct fitting parts right from the factory. (Feel free to check out my 2010 Madone Project One.)
Number One: Project One Bikes don’t cost more than a stock bike!
Now, I am not saying that you can’t upgrade parts and effect the cost of the bike, but the basic bike is the same price!
- A stock Madone 5.2 has an MSRP price of $3,879.99
- A Project One 5.2 has an MSRP price of $3,879.99 (for any of the 5 stock colors)
In a nutshell, if you are going to get a Madone 5.2 or anything better, then you should build it out in Trek’s Project One system. The Project One system allows you to get the perfect fitting bike with out any extra cost. Most people only think about the color options and this is a really cool part, but they never think about…
- stem length or angle
- seat post offset
- crank length
- compact, double or triple cranks
- fork rake
- headtube height
- cassettes (11-28, 11-23, 12-25…)
- saddle size
And these are just the options that don’t cost extra!
These options are the ones that you never see on the Project One site, but the dealer picks with you during your fitting. This bike fitting is really the crucial part of the bike order. Make sure you find a good dealer to fit you. This will really make or break you.
So, at the end of your Project One Fitting you will have a bike picked out in the color or style you like, and it will have been fitted perfectly to you without having to pay for extra parts. All of this can be done for the same price you would have paid for a stock off-the-rack Madone!
The Bottom Line: If you’re getting a Madone, make sure it is a Project One.
Project One Pros:
- Better Bike Fit because of dealer fitting options.
- The chance to configure colors and options
- You can save money by not having to buy extra aftermarket parts (stems, saddles, cranks…)
Project One Cons:
- You can’t just walk in and buy one. Often it can take up to 45 days to get the bike ordered in the configuration you requested.
- There are lots of options and most of them have a price tag. Be careful not to get carried away!